When choosing a web host, it’s easy to make one of the following 8 mistakes. Avoid them by reading the following article to learn what they are and how to avoid them. Plus, you’ll also learn some tips to help you with your search so that you can find the best web host for your website today!
1) Not looking at free trials
Although free trials may seem like just another way to try before you buy, there are several hidden pitfalls that can cause you to end up paying for a web host even if you aren’t satisfied. Before purchasing any web hosting plan, read through your service provider’s terms of service and determine what will happen should you choose not to keep your account.
2) Making assumptions about customer service
You can’t go wrong when you do your research and ask around, because what matters most in customer service is whether or not you’re satisfied with it. What do other customers think? How does your host handle billing issues? If you haven’t already, read through reviews from previous customers (and customers of competitors) to see if any patterns emerge.
3) Not being aware of extra fees (domain name, SSL, database hosting, etc.)
If you’re not looking closely at what your web host is offering, you may be forking over extra fees for services that aren’t necessary. If you’re planning on getting an SSL certificate for your site, it may come bundled with your hosting account—in which case, there are no additional costs.
4) Confusing reliability with uptime
Reliability is your server’s ability to run 24/7 without failure, not its uptime percentage. If your business relies on your website, you want a host that guarantees around-the-clock reliability. Uptime refers to how much of that time was spent online.
5) Thinking SEO and web design are the same thing
SEO, , is one part of web design. SEO dictates how your site’s code will affect how it ranks in search engines like Google and Bing. It’s a crucial element of website design that many people overlook—and shouldn’t. Failing to optimize your website with SEO best practices can lead to extremely poor rankings for years into your website’s life cycle.
6) Failing to read TOS
It’s very important to read a web host’s terms of service before you sign up for it, because doing so can help you avoid getting in over your head. Many web hosts try to limit liability by requiring customers to agree not to use their service for certain illegal or undesirable purposes. If your intended uses violate these terms, they could force you into bankruptcy if they ever had reason to terminate your contract.
7) Not checking out the company’s past reviews
One of the biggest mistakes an entrepreneur can make is not checking out what people are saying about his or her perspective web host. Look for past reviews and testimonials, and take them with a grain of salt—but also use them as helpful guides in choosing which company to do business with.
8) Going for the most expensive option
If you’re new to web hosting, it can be tempting just to go for something that offers everything you could ever need and more. The reality is, you don’t have any idea what exactly you will need from your host yet, and in most cases, all that additional storage space, bandwidth and email accounts is simply going to cost you more money for something that you may never use.
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